Track Marketing Effectiveness
You may find yourself in one of these scenarios: 1. You have many contacts, but no sales, 2. You have no contacts and no sales, or 3. You have some contacts and some sales. Without rigorous methods of manual tracking and reporting, you will continue to have ineffective marketing meetings and waste money.
Chronicle changes this and does the heavy lifting for you. Our Marketer Performance shows how your marketers or sales reps are doing: what they are spending, how many points of contacts they’ve made, what type of contacts, and what results those efforts have been produced, both in terms of numbers and values of jobs.
Chronicle lets you define month expense and sales targets for each marketer. If you define these targets, Chronicle automatically highlights figures that exceed or fall below expectations.
Quick and Easy Marketing Reports
In order to have effective marketing meetings, you also need to have a consistent and easy way to access relevant information. As displayed earlier in our Marketer Performance report, Chronicle makes it very easy to see relevant data when needed.
While the Marketer Performance analyzes marketing results by marketer, our Contact Analysis report instantly analyzes this same information by marketing contact. For each contact in a group or in a category, this report shows what’s been invested in each contact, and what the results of that investment are.
Chronicle gives you the ability to see this information at a glance as displayed in our dashboards. If you need to know, “how many jobs are we getting from each insurance company?” or “What dollar amount are we receiving from these insurance companies?”…there’s a dashboard for that.
Improve your Sales and Marketing Efforts
Effective marketing meetings will always result in a striving for improved marketing performance. Our marketing manager makes it easy for you to track and improve your efforts through making it easy to review marketing expenses, review marketing-follow up tasks for yourself or others, see group members in information that might be relevant in making contact, and track key dates like birthdays and anniversaries that marketers can use for extra points of contact.